Flowcode targets brands — offline campaigns, landing experiences, collaboration seats, CRM hooks on high tiers. You'll see them on TV campaigns and retail at scale.
DotQR targets the other end: the café, the shop, the freelancer who needs a dynamic QR code on the menu by this afternoon.
Comparing them only on "who has more enterprise features" makes Flowcode win every time. Comparing what you pay for how many codes and scans tells a different story for small business.
Flowcode pricing varies — check flowcode.com for current plans.
Pricing at a glance
| Plan level | DotQR | Flowcode (approx.) |
|---|---|---|
| Free | 5 dynamic codes, 1000 scans/month | ~2 Flowcodes, analytics up to ~500 scans |
| Mid / pro tier | €15/month (Professional) → 100 codes, unlimited scans/month | ~$25/month (Pro Plus) → ~50 codes, analytics up to ~6,000 scans |
| High tier | €35/month (Team) → 500 codes | ~$250/month (Growth) and up — brand-scale |
For a local business, the relevant row is often the middle one:
- Flowcode: fewer codes, scan ceiling on the plan
- DotQR: more codes, no monthly scan cap on Professional
If your poster goes viral, that scan cap difference isn't theoretical.
What Flowcode is built for
- Brand campaigns across print, packaging, TV, retail
- Flowpages — their landing / experience layer around the code
- Collaboration — multiple seats on paid plans
- CRM and growth integrations on expensive tiers
- Enterprise sales — custom packages, usage-based pricing
Flowcode makes sense when QR is a channel in a seven-figure marketing mix.
What DotQR is built for
- Fast setup: link, WiFi, vCard, PDF, promos
- Dynamic destinations you can change without reprinting
- Analytics — see if the flyer worked
- Clear pricing in euros, built for EU small business
No sales call required to get your first code live.
Where Flowcode wins
- Enterprise brand infrastructure — governance, scale, dedicated support
- Rich landing experiences — if Flowpages replace a microsite for you
- Big-team collaboration on national campaigns
- Integrations on Growth tier and above
Where DotQR wins
- Price — €15 vs ~$25 on comparable "pro" positioning, with double the code count in our example above
- Unlimited scans on Professional — no worrying about hitting a 6,000-scan analytics wall
- Simplicity — you don't need a growth team to run it
- Free tier — 5 dynamic codes to test real placements (Flowcode free is tighter)
What DotQR doesn't offer
- Not a replacement for Flowcode's enterprise CRM pipeline
- No Flowpage-equivalent product depth
- Not aimed at Fortune 500 offline-to-online programs
And that's fine. Most DotQR users aren't Flowcode's target customer.
Who should pick what
Pick Flowcode if: you're a brand or agency running large coordinated campaigns, you need their landing layer and enterprise integrations, and budget reflects that.
Pick DotQR if: you're a small business that needs editable QR codes, unlimited scans on a paid plan, and a bill that looks like a software subscription — not a marketing line item.
Bottom line
Flowcode isn't "better" for a coffee shop. It's bigger.
DotQR is often the smarter buy when you count codes and scans per euro — not when you count enterprise checkboxes.
DotQR pricing · vs Uniqode · vs QR TIGER · QR analytics guide