Uniqode (formerly Beaconstac) is a full QR and connected marketing platform — dynamic codes, link pages, digital business cards, team seats, integrations, compliance story for larger orgs.
DotQR does one slice of that stack: QR codes, short links, and analytics without the enterprise layer.
They're not always competing for the same buyer. But if you're shopping both, price and scope matter more than brand size.
Uniqode pricing changes — confirm on uniqode.com before you buy.
Pricing at a glance
| Plan level | DotQR | Uniqode (approx.) |
|---|---|---|
| Free / low entry | 5 dynamic codes, 1000 scans/month | Often a small free tier or trial; paid starts around $9/month (Essential) |
| Essential / entry paid | — | ~$9/month → ~50 dynamic codes, high annual scan allowance |
| Mid tier | €15/month (Professional) → 100 dynamic codes, unlimited scans/month | ~$49/month (Core) → ~250 dynamic codes |
| High tier | €35/month (Team) → 500 dynamic codes | ~$99/month (Plus) → ~500 dynamic codes, multiple users |
The gap isn't subtle. Uniqode's Core plan is often three times DotQR Professional's price for a similar ballpark of code volume (with different extras attached).
Uniqode Essential at ~$9 for 50 codes is strong on paper — if you only need codes and link pages and you're fine inside their ecosystem. DotQR Professional is the step up when you want 100 codes, unlimited monthly scans, and deeper analytics without jumping to a $49 tier.
What Uniqode is really selling
Beyond QR squares:
- Linkpages — mini landing pages / link-in-bio style hubs
- Digital business cards — employee cards at scale
- Team workflows — seats, permissions, org features
- Integrations and compliance — SOC 2, GDPR positioning, enterprise sales
- Long scan history on higher tiers (90–180+ days retention)
If you need that bundle, Uniqode's price reflects a platform, not just a generator.
What DotQR focuses on
- Dynamic QR + short links on dotqr.io
- QR types you use daily: link, WiFi, vCard, WhatsApp, PDF, text, email, call, SMS
- Styling and export for print
- Analytics — region, device, browser on all plans; referrer, hourly, exports on Professional+
- Simple pricing — see plans
We're a better fit when QR is the product — menus, packaging, flyers, events — not when you're rebuilding your company's digital card program.
Where Uniqode wins
- Linkpages and business cards at the center of your strategy
- Larger marketing teams with budget for $49–$399/month tiers
- Enterprise procurement — invoices, SLAs, dedicated success
- All-in-one connected marketing — you want one vendor for cards + pages + QR
Where DotQR wins
- Cost — Professional at €15 vs Uniqode Core at ~$49 for comparable "lots of dynamic codes" territory
- No scan cap on Professional — monthly unlimited scans (Starter free tier has a 100 scan/month limit)
- Less complexity — you're not onboarding a platform, you're printing codes
- SMB speed — café, retail, freelancer, small agency client projects
What we don't have (be honest)
- No native digital business card product like Uniqode's
- No built-in link-in-bio page builder to the same depth
- Fewer enterprise integrations and governance features
- Team/agency features on our roadmap — check pricing for what's live today
If business cards + linkpages are 80% of your use case, Uniqode may be worth the premium. If QR codes and scan stats are 80%, compare the mid-tier price tags first.
Who should pick what
Pick Uniqode if: you're a mid-size or enterprise marketing team, you need linkpages/cards/integrations, and budget is less sensitive than capability.
Pick DotQR if: you need many dynamic codes and analytics without paying platform prices, or you're a small business that will never touch half of Uniqode's menu.
Bottom line
Uniqode = platform. DotQR = QR tool.
You're not "missing everything" if you choose us — you're avoiding paying for a stack you won't use. And on mid-tier dynamic QR value, DotQR is often the cheaper option.
DotQR pricing · vs Flowcode · vs QR TIGER · Static vs dynamic